On 2nd November 2017, it was announced that Holliday Grainger (The Borgias and Cindarella actress) would be portraying Robin Ellacott in the Strike series. When reading the books, Holly said she could see a lot of Robin in herself and in her friends. She was drawn to the role early on and very eager to “get out of a corset,” after having done so much period drama. She was working on another project in Georgia when she sent an audition tape to the producers and got the role as Robin. In Georgia, Holly started to read the books. Two days after returning from Georgia, she was at a read-through for the series and met J.K. Rowling in the toilets. J.K. Rowling has expressed how happy she is with Holliday being cast as Robin. A couple of months into filming, Holly attended a wedding where she was approached by women who were excited to see her as Robin Ellacott; Holly said that this was when she started feeling some pressure at portraying a well-loved book character.
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